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Marketing decision making

Cravens, David W.

Marketing decision making concepts and strategy David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. R. D. Irwin 1976. - xviii, 781 p. ill.

Includes bibliographical references and index.

ISBN: 0256017999

LCCN: 75035090 //r84

Subjects--Topical Terms:
Decision-making in marketing.
Marketing
Marketing--Management.

LC Class. No.: HF5415.125 / .C7 1976

Dewey Class. No.: 658.8/02

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