Perceived quality
Perceived quality how consumers view stores and merchandise
edited by Jacob Jacoby, Jerry C. Olson.
- Lexington, Mass. Lexington Books c1985.
- xiv, 313 p. ill.
- The Advances in retailing series .
Includes bibliographies and index.
0669082724 (alk. paper)
83049531 //r86
Consumers' preferences--Addresses, essays, lectures.
Selectivity Psychology--Addresses, essays, lectures.
Quality of products--Addresses, essays, lectures.
HF5415.2 / .P455 1985
658.8/343
Includes bibliographies and index.
0669082724 (alk. paper)
83049531 //r86
Consumers' preferences--Addresses, essays, lectures.
Selectivity Psychology--Addresses, essays, lectures.
Quality of products--Addresses, essays, lectures.
HF5415.2 / .P455 1985
658.8/343