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Marketing

Pride, William M.

Marketing basic concepts and decisions William M. Pride, O.C. Ferrell. - 4th ed. - Boston Houghton Mifflin c1985. - xxix, 752 p. ill. (some col.)

Includes bibliographical references and indexes.

ISBN: 0395357098

LCCN: 83083389

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P658 1985

Dewey Class. No.: 658.8

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