APA

Bursk E. C., Chapman J. F., . (1965). Modern marketing strategy. New York: Mentor Executive Library Books.

Chicago

Bursk Edward Collins, Chapman John F, . 1965. Modern marketing strategy. New York: Mentor Executive Library Books.

Harvard

Bursk E. C., Chapman J. F., . (1965). Modern marketing strategy. New York: Mentor Executive Library Books.

MLA

Bursk Edward Collins, Chapman John F, . Modern marketing strategy. New York: Mentor Executive Library Books. 1965.