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Marketing mistakes

Hartley, Robert F.

Marketing mistakes Robert F. Hartley. - 5th ed. - New York Wiley c1992. - x, 352 p. ill.

Includes bibliographical references.

ISBN: 0471548367

LCCN: buc93000200

Subjects--Topical Terms:
Marketing--Case studies.--United States

LC Class. No.: HF5415.1 / .H37 1992

Dewey Class. No.: 658.8/00973

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