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Marketing essentials

Kotler, Philip,

Marketing essentials Philip Kotler. - Englewood Cliffs, N.J. Prentice-Hall c1984. - xix, 556 p. ill.

Includes bibliographical references and indexes.

LCCN: 83019235

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K63114 1984

Dewey Class. No.: 658.8

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