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Defending your brand against imitation

Zaichkowsky, Judith Lynne

Defending your brand against imitation consumer behavior, marketing strategies, and legal issues Judith Lynne Zaichkowsky. - Westport, Conn. Quorum Books 1995. - xvii, 184 p. ill.

Includes bibliographical references and indexes.

ISBN: 0899308295 (alk. paper)

LCCN: 94031462

Subjects--Topical Terms:
Brand name products--Marketing--Management.
Imitation--Case studies.
Marketing--Law and legislation.
Industrial property
Trademarks
Consumer behavior

LC Class. No.: HF5415.13 / .Z35 1995

Dewey Class. No.: 658.8/27

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