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Zeithaml, Valarie A.

Services marketing Valarie A. Zeithaml, Mary Jo Bitner. - New York McGraw Hill c1996. - xx, 700 p. ill., maps 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0070782504 (acid-free paper)

LCCN: 95044395

Subjects--Topical Terms:
Service industries--Marketing.
Marketing
Customer services

LC Class. No.: HD9980.5 / .Z45 1996

Dewey Class. No.: 658.8