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International marketing

Cateora, Philip R.

International marketing Philip R. Cateora. - 5th ed. - Homewood, Ill. Irwin 1987. - xvii, 801 p. ill.

Includes index.

ISBN: 0256036403

LCCN: 86081796

Subjects--Topical Terms:
Export Marketing
International business enterprises

LC Class. No.: HF1009.5 / .C35 1987

Dewey Class. No.: 658.8/48

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