APA

Trout J., Rivkin S. & Ries A. (1997). The new positioning: the latest on the world's #1 business strategy. New York: McGraw-Hill.

Chicago

Trout Jack, Rivkin Steve and Ries Al. 1997. The new positioning: the latest on the world's #1 business strategy. New York: McGraw-Hill.

Harvard

Trout J., Rivkin S. and Ries A. (1997). The new positioning: the latest on the world's #1 business strategy. New York: McGraw-Hill.

MLA

Trout Jack, Rivkin Steve and Ries Al. The new positioning: the latest on the world's #1 business strategy. New York: McGraw-Hill. 1997.