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The new maximarketing

Rapp, Stan

The new maximarketing Stan Rapp, Thomas L. Collins. - New York McGraw-Hill c1996. - xx, 330 p. ill. 24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 007052033X (alk. paper)

LCCN: 95037007

Subjects--Topical Terms:
Marketing
Sales promotion
Advertising

LC Class. No.: HF5415 / .R3255 1996

Dewey Class. No.: 658.8

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