APA

Czinkota M. R., Kotabe M. & Mercer D. (1997). Marketing management: text and cases. Cambridge, Mass: Blackwell.

Chicago

Czinkota Michael R, Kotabe Masaaki and Mercer David. 1997. Marketing management: text and cases. Cambridge, Mass: Blackwell.

Harvard

Czinkota M. R., Kotabe M. and Mercer D. (1997). Marketing management: text and cases. Cambridge, Mass: Blackwell.

MLA

Czinkota Michael R, Kotabe Masaaki and Mercer David. Marketing management: text and cases. Cambridge, Mass: Blackwell. 1997.