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Strategic marketing for nonprofit organizations

Kotler, Philip,

Strategic marketing for nonprofit organizations Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. Prentice Hall c1991. - xi, 644 p. ill.

Includes bibliographical references and indexes.

ISBN: 0138519323 36.00

LCCN: 90046176

Subjects--Topical Terms:
Corporations, Nonprofit--Marketing.

LC Class. No.: HF5415 / .K6312 1991

Dewey Class. No.: 658.8

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