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Experience marketing

O'Sullivan, Ellen Lupia.

Experience marketing strategies for the new millenium Ellen L. O'Sullivan and Kathy J. Spangler. - State College, Pa. Venture Pub. c1998. - xviii, 412 p. ill. 22 cm.

Includes bibliographical references and index.

ISBN: 0910251983

LCCN: 98086937

Subjects--Topical Terms:
Parks--Marketing.
Leisure--Marketing.
Recreation--Marketing.

LC Class. No.: GV182.15 / .O73 1998

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