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Strategies for implementing integrated marketing communications

Percy, Larry.

Strategies for implementing integrated marketing communications Larry Percy. - Lincolnwood, Ill NTC/Contemporary Publishing Group 1997. - xi, 241 p. ill.

Includes index.

ISBN: 0844235830 32.97

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 / .P476 1997

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