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Advertising Principles

Vanden Bergh, Bruce G.

Advertising Principles Choice, Challenge & Change Bruce G. Vanden - Lincolnwood, IL NTC/Contemporary Publishing Group 1999. - xxii, 582 p. ill. 28 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / V227a 1999

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