The AMA handbook for managing business to business marketing communications
De Bonis, Nicolas J.
The AMA handbook for managing business to business marketing communications Nicolas J. De Bonis, Roger S. Peterson. - Lincolnwood, IL NTC/Contemporary Publishing Groups 1997 - 372 p.
Includes bibliographical references and index. Includes bibliographical references and index.
0844235954 39.95
Industrial marketing--Management.
HF5415.1263 / .D43 1997
The AMA handbook for managing business to business marketing communications Nicolas J. De Bonis, Roger S. Peterson. - Lincolnwood, IL NTC/Contemporary Publishing Groups 1997 - 372 p.
Includes bibliographical references and index. Includes bibliographical references and index.
0844235954 39.95
Industrial marketing--Management.
HF5415.1263 / .D43 1997