How to write a successful marketing plan

Hiebing, Roman G.

How to write a successful marketing plan a disciplined and comprenhensive approach Roman G. Hiebing, Scott W. Cooper. - 2nd ed. - Lincolnwood, IL NTC/ Contemporary Publishing Groups 1997. - xxxiv, 510 p.

Includes index.

0844232025 79.95


Marketing--Management--Handbooks, manuals, etc.
Business planning--Handbooks, manuals, ect.

HF5415.13 / .H52 1997
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