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Advertising research

Davis, Joel

Advertising research theory and practice Joel J. Davis. - Upper Saddle River, NJ Prentice Hall c1997. - xxiv, 695 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0132218135

LCCN: 96045163

Subjects--Topical Terms:
Advertising--Research.
Advertising--Research--United States.

LC Class. No.: HF5814 / .D38 1997

Dewey Class. No.: 659.1/072

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