Global marketing
Czinkota, Michael R.
Global marketing Michael R. Czinkota, Ilka A. Ronkainen. - Harbor Drive, Orlando The Dryden Press 1996. - 648 p. ill. (some col.) ; c26cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030106494
Export Marketing
HF1416 / .C948 1996
Global marketing Michael R. Czinkota, Ilka A. Ronkainen. - Harbor Drive, Orlando The Dryden Press 1996. - 648 p. ill. (some col.) ; c26cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030106494
Export Marketing
HF1416 / .C948 1996