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Advertising campaign strategy

Advertising campaign strategy a guide to marketing communication plans Donald Parente, Bruce Vauden Bergh, Arnold Barban and James Marra. - Harbor Drive, Orlando The Dryden Press, 1996. - xx; 363 p.

Includes bibliographical references and index.

ISBN: 0030128986 45.00

Subjects--Topical Terms:
Advertising

LC Class. No.: HF 5837 / .A38 2006

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