Integrated direct marketing
Roman, Ernan.
Integrated direct marketing the cutting-edge strategy for sycronizing advertising, direct mail, telemarketing, and field sales Ernan Roman. - Lincolnwood, IL NTC Business Books 1995. - 223 p.
Includes bibliographical references and index.
0844233498
Direct marketing
Integrated direct marketing the cutting-edge strategy for sycronizing advertising, direct mail, telemarketing, and field sales Ernan Roman. - Lincolnwood, IL NTC Business Books 1995. - 223 p.
Includes bibliographical references and index.
0844233498
Direct marketing