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Etzel, Michael J.,

Marketing Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - New York McGraw-Hill c1997. - 1 v. (various pagings) col. ill. 26 cm. - McGraw-Hill series in marketing .

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

Includes bibliographical references and indexes.

ISBN: 0070189544 (paper)

LCCN: 96019807

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S745 1997

Dewey Class. No.: 658.8