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Persuasive communication

Bettinghaus, Erwin Paul

Persuasive communication [by] Erwin P. Bettinghaus. - New York Holt, Rinehart and Winston [1968] - x, 308 p. illus. 24 cm.

Bibliography:p. 288-303.

LCCN: 68010975

Subjects--Topical Terms:
Persuasion (Psychology)

LC Class. No.: BF637.P4 / B4

Dewey Class. No.: 301.1

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