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By the numbers

Nichols Judith E.

By the numbers using demographics and psychographics for business growth in the '90s Judith E. Nichols. - Chicago, Illinois Bonus Books c1990. - viii,289 p. ill. ; 24 cm.

Includes bibliographical references (p. [265] - 282) and index.

Subjects--Topical Terms:
Consumers' preferences
Psychographics.
Business forecasting
Marketing

LC Class. No.: HF5415.32 / .N53 1990

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