APA

Harvard Business Review, . (1980). Advertising: better planning, better results. Boston: HBR.

Chicago

Harvard Business Review, . 1980. Advertising: better planning, better results. Boston: HBR.

Harvard

Harvard Business Review, . (1980). Advertising: better planning, better results. Boston: HBR.

MLA

Harvard Business Review, . Advertising: better planning, better results. Boston: HBR. 1980.