Squeezing a new service into a crowded market

Cahill, Dennis J.

Squeezing a new service into a crowded market Dennis J. Cahill. - New York Haworth Press c1994. - xiv, 164 p.

Includes bibliographical references and index.

1560249390

94045865


Service industries--Marketing.

HD9980.5 / .C34 1994

658.8
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