How to create interest-evoking, sales-inducing, non-irritating advertising
Weir, Walter.
How to create interest-evoking, sales-inducing, non-irritating advertising Walter Weir. - New York Haworth Press c1993. - xii, 213 p. ill. 22 cm.
Includes bibliographical references (p. 207-209) and index.
1560242388 (acid free paper) 1560242396 (pbk. : acid free paper)
91034585
Advertising copy.
Advertising--Management.
HF5825 / .W397 1993
659.1
How to create interest-evoking, sales-inducing, non-irritating advertising Walter Weir. - New York Haworth Press c1993. - xii, 213 p. ill. 22 cm.
Includes bibliographical references (p. 207-209) and index.
1560242388 (acid free paper) 1560242396 (pbk. : acid free paper)
91034585
Advertising copy.
Advertising--Management.
HF5825 / .W397 1993
659.1