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Marketing management for the hospitality industry

Reich, Allen Z.

Marketing management for the hospitality industry a strategic approach Allen Z. Reich. - New York Wiley 1995. - xix, 530 p.

Includes bibliographical references.

ISBN: 0471310123 (acid-free paper)

LCCN: 94047535

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / R43 1995

Dewey Class. No.: 647.94/068/8

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