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Segmentation and positioning for strategic marketing decisions

Myers, James H.

Segmentation and positioning for strategic marketing decisions James H. Myers. - Chicago, IL American Marketing Association 1996. - xiii; 358 p.

Includes index.

ISBN: 51.53

Subjects--Topical Terms:
Marketing--Statistical methods.
Market segmentation

LC Class. No.: HF5415.125 / .M493 1996

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