APA

Kinnear T. C., Taylor J. R., . (1983). Marketing research: an applied approach. New York: McGraw-Hill.

Chicago

Kinnear Thomas C, Taylor James R, . 1983. Marketing research: an applied approach. New York: McGraw-Hill.

Harvard

Kinnear T. C., Taylor J. R., . (1983). Marketing research: an applied approach. New York: McGraw-Hill.

MLA

Kinnear Thomas C, Taylor James R, . Marketing research: an applied approach. New York: McGraw-Hill. 1983.