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Marketing; concepts and strategy

Bell, Martin L.

Marketing; concepts and strategy [by] Martin L. Bell. - 3rd ed. - Boston Houghton Mifflin company 1979 - xii, 595 p. tables, diagrs. 23 cm.

Bibliographical footnotes.

ISBN: 0395265037

LCCN: 78069572

Nat. Bib. No.: B67-6999

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415 / .B4286 1979

Dewey Class. No.: 658.8

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