APA

Schnaars S. P., . (1991). Marketing Strategy: a customer-driven approach. New York: McMillan.

Chicago

Schnaars Stephen P, . 1991. Marketing Strategy: a customer-driven approach. New York: McMillan.

Harvard

Schnaars S. P., . (1991). Marketing Strategy: a customer-driven approach. New York: McMillan.

MLA

Schnaars Stephen P, . Marketing Strategy: a customer-driven approach. New York: McMillan. 1991.