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Hospitality and travel marketing

Morrison, Alastair M.

Hospitality and travel marketing Alastair M. Morrison. - 2nd ed. - Albany, N.Y. Delmar Publishers c1996. - 567 p.

Includes index.

ISBN: 0827366205

LCCN: 95019700

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourist trade--Marketing.

LC Class. No.: TX911.3.M3 / M67 1996

Dewey Class. No.: 647.94/068/8

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