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Marketing management

Kotler, Philip,

Marketing management analysis, planning, implementation, and control Philip Kotler. - 8th ed. - Englewood Cliffs, N.J. Prentice-Hall c1995. - xxiv, 799 p. ill.

Includes bibliographical references and indexes.

ISBN: 0137228511

LCCN: 93016057

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1991

Dewey Class. No.: 658.8

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