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Strategic marketing management

Strategic marketing management readings selected by Robert J. Dolan. - Boston, Mass. Harvard Business School Publications c1991. - xvi, 656 p. ill. 25 cm. - Practice of management series .

Includes index.

ISBN: 0875843107

LCCN: 91031903

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .S878 1991

Dewey Class. No.: 658.8/02

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