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Marketing in travel and tourism

Middleton, Victor T. C.

Marketing in travel and tourism Victor T.C. Middleton. - 2nd ed. - Oxford Boston Butterworth-Heinemann 1994. - xii, 393 p. ill. 25 cm.

Includes bibliographical references (p. [377]-381) and index.

ISBN: 0750609737

LCCN: 94240552

Subjects--Topical Terms:
Tourist trade--Marketing.

LC Class. No.: G155.A1 / M475 1994

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