After-marketing
Vavra, Terry G.
After-marketing como conservar clientes de por vida mediante el marketing de relaciones Terry G. Vavra ; versión en español de Roberto Escalona. - Buenos Aires Addison-Wesley Iberoamericana 1994. - xvi, 287 p. ill.
Translation of: Aftermarketing: how to keep customers for life through relationship marketing.
Includes bibliographical references and index.
Customer relations
Consumer satisfaction
Customer service
HF5415.5 / .V3818 1994
658.8/12
After-marketing como conservar clientes de por vida mediante el marketing de relaciones Terry G. Vavra ; versión en español de Roberto Escalona. - Buenos Aires Addison-Wesley Iberoamericana 1994. - xvi, 287 p. ill.
Translation of: Aftermarketing: how to keep customers for life through relationship marketing.
Includes bibliographical references and index.
Customer relations
Consumer satisfaction
Customer service
HF5415.5 / .V3818 1994
658.8/12