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Marketing & selling the travel product

Burke, James F.

Marketing & selling the travel product James F. Burke, Barry P. Resnick. - Cincinnati, OH South-Western Pub. Co. c1991. - vii, 323 p. ill. 28 cm.

Includes index.

ISBN: 053870277X 21.00

LCCN: 89063876

Subjects--Topical Terms:
Tourist trade--Marketing.
Travel agents--Vocational guidance.

LC Class. No.: G155.A1 / B88 1991

Dewey Class. No.: 338.4/791

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