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Marketing leadership in hospitality

Lewis, Robert C.

Marketing leadership in hospitality foundations and practices Robert C. Lewis, Richard E. Chambers, Harsha E. Chacko. - 2nd ed. - New York Van Nostrand Reinhold c1995. - xx, 844 p. ill., maps 26 cm.

Includes bibliographical references and index.

ISBN: 0442018886

LCCN: 95113551

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / L49 1995

Dewey Class. No.: 647.94/068/8

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