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Douglas, Susan P.

Global marketing strategy Susan P. Douglas, C. Samuel Craig. - International ed. - New York McGraw-Hill c1995. - xx, 554 p. ill. 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070134472

LCCN: 94022706

Subjects--Topical Terms:
Export Marketing--Management.
Export Marketing--Management--Case studies.

LC Class. No.: HF1416 / .D68 1995

Dewey Class. No.: 658.8/48