Administración de ventas
Anderson, Rolph E.
Administración de ventas Rolph E. Anderson, Joseph F. Hair, Alan J. Bush; traducción: María Guadalupe Cevallos Almada. - 2. ed. - México McGraw-Hill c1995. - xviii, 688 p. col. ill.
Translation of: Professional sales management.
Includes bibliographies and index.
Sales management
Marketing--Management.
Administración de ventas Rolph E. Anderson, Joseph F. Hair, Alan J. Bush; traducción: María Guadalupe Cevallos Almada. - 2. ed. - México McGraw-Hill c1995. - xviii, 688 p. col. ill.
Translation of: Professional sales management.
Includes bibliographies and index.
Sales management
Marketing--Management.