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A managerial introduction to marketing

Staudt, Thomas A.

A managerial introduction to marketing Thomas A. Staudt, Donald A. Taylor, and Donald J. Bowersox. - 3d ed. - Englewood Cliffs, N.J. Prentice-Hall 1976. - xiv, 594 p. illus.

Includes bibliographies and index.

ISBN: 0135501865

LCCN:

Subjects--Topical Terms:
Marketing--Management.
Marketing research
Industrial management

LC Class. No.: HF5415.13 / .S87 1970

Dewey Class. No.: 658.8

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