Product development
Product development meeting the challenge of the design-marketing interface
edited by Margaret Bruce and Wim G. Biemans.
- Chichester, England New York John Wiley & Sons c1995.
- xiv, 345 p. ill. 23 cm.
Includes bibliographical references and index.
0471953539
94041380
GB95-42366
Product management
Design , Industrial
New products--Marketing.
New products Development
HF5415.15 / .P762 1995
658.5/75
Includes bibliographical references and index.
0471953539
94041380
GB95-42366
Product management
Design , Industrial
New products--Marketing.
New products Development
HF5415.15 / .P762 1995
658.5/75