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Modern retailing

Mason, Joseph Barry.

Modern retailing theory and practice. - 6th ed. J. Barry Mason, Morris L. Mayer, J.B. Wilkinson. - Homewood, IL Irwin c1978. - xxiii, 736 p. ill. (some col.) 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256020728 0256128995 (International ed.)

LCCN: 92012011

Subjects--Topical Terms:
Retail trade

LC Class. No.: HF5429 / .M328 1978

Dewey Class. No.: 658.8/7

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