Analyzing sales promotion

Totten, John C.

Analyzing sales promotion text & cases : how to profit from the new power of promotion marketing John C. Totten, Martin P. Block. - 2nd ed. - Chicago, Il. Dartnell Corp. c1994. - xii, 226 p. ill. 26 cm.

Includes bibliographical references.

0850132290

95112757


Sales promotion
Advertising

HF5438.5 / .T68 1994

658.8/2
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