Analyzing sales promotion
Totten, John C.
Analyzing sales promotion text & cases : how to profit from the new power of promotion marketing John C. Totten, Martin P. Block. - 2nd ed. - Chicago, Il. Dartnell Corp. c1994. - xii, 226 p. ill. 26 cm.
Includes bibliographical references.
0850132290
95112757
Sales promotion
Advertising
HF5438.5 / .T68 1994
658.8/2
Analyzing sales promotion text & cases : how to profit from the new power of promotion marketing John C. Totten, Martin P. Block. - 2nd ed. - Chicago, Il. Dartnell Corp. c1994. - xii, 226 p. ill. 26 cm.
Includes bibliographical references.
0850132290
95112757
Sales promotion
Advertising
HF5438.5 / .T68 1994
658.8/2