APA

Fournies F. F., . (1994). Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill.

Chicago

Fournies Ferdinand F, . 1994. Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill.

Harvard

Fournies F. F., . (1994). Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill.

MLA

Fournies Ferdinand F, . Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill. 1994.