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Marketing

Keegan, Warren J.

Marketing Warren Keegan, Sandra Moriarty, Tom Duncan. - 2nd ed. - Englewood Cliffs, N.J. Prentice Hall 1995. - xxviii, 743 [73] p. ill.

On title page: Annotated instructor's edition.

Includes bibliographical references and indexes.

ISBN: 0130163872 42.00

LCCN: 94012523

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K425 1995

Dewey Class. No.: 658.8

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