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Marketing

Evans, Joel R.

Marketing Joel R. Evans, Barry Berman. - 3rd ed. - New York, N.Y. Macmillan Pub. Co. c1987. - xxiv, 744p. col. ill.

Colored ill. on lining papers.

Includes bibliographical references.

ISBN: 0023344105

LCCN: 86021819

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .E86 1987

Dewey Class. No.: 658.8

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