The one to one future
Peppers, Don.
The one to one future building relationships one customer at a time Don Peppers and Martha Rogers. - New York Currency Doubleday 1993. - xviii, 443 p.
Includes bibliographical references and index.
0385425287
93021615
Market segmentation
Customer relations
Consumers' preferences
Sales promotion
HF5415.127 / .P47 1993
658.8/12
The one to one future building relationships one customer at a time Don Peppers and Martha Rogers. - New York Currency Doubleday 1993. - xviii, 443 p.
Includes bibliographical references and index.
0385425287
93021615
Market segmentation
Customer relations
Consumers' preferences
Sales promotion
HF5415.127 / .P47 1993
658.8/12